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Upholding the complaint, the ASA reported the objective of the poster was to advertise lingerie and it had been as a result reasonable to aspect a woman in confined amounts of outfits.
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A poster ad for the lingerie retailer has been banned for objectifying Females and staying likely to result in offence.
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It mentioned: ‘We thought of that, by focusing totally on the model’s entire body devoid of showing her head, and while in the context of a sexually suggestive pose and byline, the impression invited viewers to view the woman’s human body to be a sexual object.
The outdoor ad for Glasgow retailer Silks highlighted a lady in lingerie leaning ahead to emphasise her bust, but only confirmed her system and not her encounter or head.
‘For the people explanations, we regarded as that the ad objectified Females and we for that reason viewed as that like on facebook it absolutely was very likely to induce serious or widespread offence.’
Our plan is to make your whole buying expertise with us a easy and fulfilling a single. We aim to give you the customer treatment you would probably hope for.